Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D7D4BC
RGB
215, 212, 188
HSL
53, 25%, 79%
HSB
53, 13%, 84%
CMYK
0, 1, 13, 16
LAB
85, -2, 12
LCH
85, 12, 99
OKLCH
0.87, 0.03, 101
XYZ
61, 65, 57
LUV
85, 3, 18
HWB
53, 74%, 16%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.