Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D7DCD1
RGB
215, 220, 209
HSL
87, 14%, 84%
HSB
87, 5%, 86%
CMYK
2, 0, 5, 14
LAB
87, -3, 5
LCH
87, 6, 124
OKLCH
0.89, 0.02, 127
XYZ
65, 70, 70
LUV
87, -2, 8
HWB
87, 82%, 14%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.