Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D85302
RGB
216, 83, 2
HSL
23, 98%, 43%
HSB
23, 99%, 85%
CMYK
0, 62, 99, 15
LAB
53, 51, 63
LCH
53, 82, 51
OKLCH
0.61, 0.18, 43
XYZ
31, 21, 2
LUV
53, 112, 46
HWB
23, 1%, 15%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.