Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
D896C2
RGB
216, 150, 194
HSL
320, 46%, 72%
HSB
320, 31%, 85%
CMYK
0, 31, 10, 15
LAB
70, 30, -12
LCH
70, 33, 338
OKLCH
0.75, 0.10, 340
XYZ
49, 40, 56
LUV
70, 37, -25
HWB
320, 59%, 15%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.