Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D8CCBB
RGB
216, 204, 187
HSL
35, 27%, 79%
HSB
35, 13%, 85%
CMYK
0, 6, 13, 15
LAB
83, 2, 10
LCH
83, 10, 78
OKLCH
0.85, 0.03, 77
XYZ
59, 61, 56
LUV
83, 8, 14
HWB
35, 73%, 15%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.