Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D8CCDB
RGB
216, 204, 219
HSL
288, 17%, 83%
HSB
288, 7%, 86%
CMYK
1, 7, 0, 14
LAB
83, 6, -6
LCH
83, 9, 317
OKLCH
0.86, 0.02, 319
XYZ
63, 63, 76
LUV
83, 6, -10
HWB
288, 80%, 14%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.