Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D8DACA
RGB
216, 218, 202
HSL
67, 18%, 82%
HSB
67, 7%, 85%
CMYK
1, 0, 7, 15
LAB
87, -3, 8
LCH
87, 8, 110
OKLCH
0.88, 0.02, 113
XYZ
64, 69, 66
LUV
87, 0, 12
HWB
67, 79%, 15%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.