Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D8DACC
RGB
216, 218, 204
HSL
69, 16%, 83%
HSB
69, 6%, 85%
CMYK
1, 0, 6, 15
LAB
87, -3, 7
LCH
87, 7, 111
OKLCH
0.88, 0.02, 113
XYZ
64, 69, 67
LUV
87, 0, 10
HWB
69, 80%, 15%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.