Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D94809
RGB
217, 72, 9
HSL
18, 92%, 44%
HSB
18, 96%, 85%
CMYK
0, 67, 96, 15
LAB
52, 56, 61
LCH
52, 83, 48
OKLCH
0.60, 0.19, 38
XYZ
31, 19, 2
LUV
52, 121, 42
HWB
18, 4%, 15%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.