Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D96103
RGB
217, 97, 3
HSL
26, 97%, 43%
HSB
26, 99%, 85%
CMYK
0, 55, 99, 15
LAB
56, 45, 65
LCH
56, 79, 55
OKLCH
0.63, 0.17, 48
XYZ
33, 23, 3
LUV
56, 101, 50
HWB
26, 1%, 15%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.