Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
D976BF
RGB
217, 118, 191
HSL
316, 57%, 66%
HSB
316, 46%, 85%
CMYK
0, 46, 12, 15
LAB
63, 46, -21
LCH
63, 51, 336
OKLCH
0.70, 0.15, 338
XYZ
44, 31, 53
LUV
63, 54, -40
HWB
316, 46%, 15%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
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