Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
D98BD4
RGB
217, 139, 212
HSL
304, 51%, 70%
HSB
304, 36%, 85%
CMYK
0, 36, 2, 15
LAB
68, 39, -25
LCH
68, 46, 327
OKLCH
0.74, 0.13, 329
XYZ
50, 38, 67
LUV
68, 39, -46
HWB
304, 55%, 15%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.