Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
D993D1
RGB
217, 147, 209
HSL
307, 48%, 71%
HSB
307, 32%, 85%
CMYK
0, 32, 4, 15
LAB
70, 34, -21
LCH
70, 40, 329
OKLCH
0.75, 0.12, 331
XYZ
51, 40, 65
LUV
70, 36, -38
HWB
307, 58%, 15%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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