Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D9C8DD
RGB
217, 200, 221
HSL
289, 24%, 83%
HSB
289, 10%, 87%
CMYK
2, 10, 0, 13
LAB
83, 9, -8
LCH
83, 12, 317
OKLCH
0.85, 0.03, 320
XYZ
62, 61, 77
LUV
83, 8, -14
HWB
289, 78%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.