Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D9CCBF
RGB
217, 204, 191
HSL
30, 25%, 80%
HSB
30, 12%, 85%
CMYK
0, 6, 12, 15
LAB
83, 3, 8
LCH
83, 9, 70
OKLCH
0.85, 0.02, 68
XYZ
60, 62, 58
LUV
83, 8, 11
HWB
30, 75%, 15%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.