Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D9CCC4
RGB
217, 204, 196
HSL
23, 22%, 81%
HSB
23, 10%, 85%
CMYK
0, 6, 10, 15
LAB
83, 4, 6
LCH
83, 7, 57
OKLCH
0.85, 0.02, 54
XYZ
60, 62, 61
LUV
83, 8, 8
HWB
23, 77%, 15%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.