Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D9CCDA
RGB
217, 204, 218
HSL
296, 16%, 83%
HSB
296, 6%, 85%
CMYK
0, 6, 0, 15
LAB
83, 7, -5
LCH
83, 8, 321
OKLCH
0.86, 0.02, 324
XYZ
63, 63, 75
LUV
83, 7, -9
HWB
296, 80%, 15%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.