Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D9CEBD
RGB
217, 206, 189
HSL
36, 27%, 80%
HSB
36, 13%, 85%
CMYK
0, 5, 13, 15
LAB
83, 2, 10
LCH
83, 10, 80
OKLCH
0.86, 0.03, 79
XYZ
60, 63, 57
LUV
83, 7, 14
HWB
36, 74%, 15%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.