Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D9CFDB
RGB
217, 207, 219
HSL
290, 14%, 84%
HSB
290, 5%, 86%
CMYK
1, 5, 0, 14
LAB
84, 5, -5
LCH
84, 7, 318
OKLCH
0.87, 0.02, 321
XYZ
64, 64, 76
LUV
84, 5, -8
HWB
290, 81%, 14%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.