Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D9CFDF
RGB
217, 207, 223
HSL
278, 20%, 84%
HSB
278, 7%, 87%
CMYK
3, 7, 0, 13
LAB
84, 6, -7
LCH
84, 9, 311
OKLCH
0.87, 0.02, 313
XYZ
64, 65, 79
LUV
84, 5, -11
HWB
278, 81%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.