Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
D9D4FF
RGB
217, 212, 255
HSL
247, 100%, 92%
HSB
247, 17%, 100%
CMYK
15, 17, 0, 0
LAB
86, 8, -20
LCH
86, 22, 291
OKLCH
0.89, 0.06, 290
XYZ
70, 69, 104
LUV
86, 0, -34
HWB
247, 83%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.