Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D9D7BC
RGB
217, 215, 188
HSL
56, 28%, 79%
HSB
56, 13%, 85%
CMYK
0, 1, 13, 15
LAB
86, -3, 14
LCH
86, 14, 101
OKLCH
0.87, 0.04, 104
XYZ
62, 67, 57
LUV
86, 3, 21
HWB
56, 74%, 15%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.