Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D9DCC2
RGB
217, 220, 194
HSL
67, 27%, 81%
HSB
67, 12%, 86%
CMYK
1, 0, 12, 14
LAB
87, -4, 12
LCH
87, 13, 109
OKLCH
0.89, 0.03, 112
XYZ
64, 70, 61
LUV
87, 0, 19
HWB
67, 76%, 14%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.