Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D9DDCF
RGB
217, 221, 207
HSL
77, 17%, 84%
HSB
77, 6%, 87%
CMYK
2, 0, 6, 13
LAB
88, -3, 6
LCH
88, 7, 117
OKLCH
0.89, 0.02, 120
XYZ
66, 71, 69
LUV
88, -2, 10
HWB
77, 81%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.