Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D9EAEC
RGB
217, 234, 236
HSL
186, 33%, 89%
HSB
186, 8%, 93%
CMYK
8, 1, 0, 7
LAB
91, -6, -3
LCH
91, 6, 209
OKLCH
0.92, 0.02, 205
XYZ
73, 80, 91
LUV
91, -9, -4
HWB
186, 85%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.