Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
DA3FF6
RGB
218, 63, 246
HSL
291, 91%, 61%
HSB
291, 74%, 96%
CMYK
11, 74, 0, 4
LAB
57, 76, -61
LCH
57, 97, 321
OKLCH
0.67, 0.27, 321
XYZ
47, 25, 90
LUV
57, 56, -105
HWB
291, 25%, 4%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.