Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DA4A07
RGB
218, 74, 7
HSL
19, 94%, 44%
HSB
19, 97%, 85%
CMYK
0, 66, 97, 15
LAB
52, 56, 62
LCH
52, 83, 48
OKLCH
0.60, 0.19, 39
XYZ
31, 20, 2
LUV
52, 120, 43
HWB
19, 3%, 15%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.