Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DA4E00
RGB
218, 78, 0
HSL
21, 100%, 43%
HSB
21, 100%, 85%
CMYK
0, 64, 100, 15
LAB
53, 54, 64
LCH
53, 84, 50
OKLCH
0.61, 0.19, 41
XYZ
32, 20, 2
LUV
53, 117, 45
HWB
21, 0%, 15%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.