Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DA5D00
RGB
218, 93, 0
HSL
26, 100%, 43%
HSB
26, 100%, 85%
CMYK
0, 57, 100, 15
LAB
56, 48, 65
LCH
56, 81, 54
OKLCH
0.63, 0.18, 46
XYZ
33, 23, 3
LUV
56, 105, 49
HWB
26, 0%, 15%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.