Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
DA99E0
RGB
218, 153, 224
HSL
295, 53%, 74%
HSB
295, 32%, 88%
CMYK
3, 32, 0, 12
LAB
72, 34, -26
LCH
72, 43, 322
OKLCH
0.77, 0.12, 324
XYZ
54, 43, 76
LUV
72, 32, -47
HWB
295, 60%, 12%
Pantone
5285 C
Harmonies
Shades & tints
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