Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
DA9DF1
RGB
218, 157, 241
HSL
284, 75%, 78%
HSB
284, 35%, 95%
CMYK
10, 35, 0, 5
LAB
73, 34, -33
LCH
73, 48, 316
OKLCH
0.78, 0.13, 316
XYZ
57, 45, 89
LUV
73, 27, -59
HWB
284, 62%, 5%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.