Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DAC7DA
RGB
218, 199, 218
HSL
300, 20%, 82%
HSB
300, 9%, 85%
CMYK
0, 9, 0, 15
LAB
82, 9, -7
LCH
82, 12, 323
OKLCH
0.85, 0.03, 326
XYZ
62, 61, 75
LUV
82, 10, -12
HWB
300, 78%, 15%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.