Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DAC9CC
RGB
218, 201, 204
HSL
349, 19%, 82%
HSB
349, 8%, 85%
CMYK
0, 8, 6, 15
LAB
82, 7, 1
LCH
82, 7, 7
OKLCH
0.85, 0.02, 5
XYZ
61, 61, 66
LUV
82, 10, 0
HWB
349, 79%, 15%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.