Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DAC9E2
RGB
218, 201, 226
HSL
281, 30%, 84%
HSB
281, 11%, 89%
CMYK
4, 11, 0, 11
LAB
83, 9, -10
LCH
83, 14, 313
OKLCH
0.86, 0.04, 315
XYZ
64, 62, 81
LUV
83, 8, -18
HWB
281, 79%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.