Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DACAE4
RGB
218, 202, 228
HSL
277, 33%, 84%
HSB
277, 11%, 89%
CMYK
4, 11, 0, 11
LAB
83, 9, -11
LCH
83, 14, 311
OKLCH
0.86, 0.04, 313
XYZ
64, 63, 82
LUV
83, 7, -19
HWB
277, 79%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.