Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DAD7BF
RGB
218, 215, 191
HSL
53, 27%, 80%
HSB
53, 12%, 85%
CMYK
0, 1, 12, 15
LAB
86, -2, 12
LCH
86, 12, 99
OKLCH
0.88, 0.03, 101
XYZ
63, 67, 59
LUV
86, 3, 18
HWB
53, 75%, 15%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.