Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DAD7EF
RGB
218, 215, 239
HSL
248, 43%, 89%
HSB
248, 10%, 94%
CMYK
9, 10, 0, 6
LAB
87, 4, -11
LCH
87, 12, 291
OKLCH
0.89, 0.03, 291
XYZ
69, 70, 91
LUV
87, 0, -19
HWB
248, 84%, 6%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.