Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DB4508
RGB
219, 69, 8
HSL
17, 93%, 45%
HSB
17, 96%, 86%
CMYK
0, 68, 96, 14
LAB
52, 58, 62
LCH
52, 85, 47
OKLCH
0.60, 0.20, 37
XYZ
31, 19, 2
LUV
52, 124, 42
HWB
17, 3%, 14%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.