Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
DB76C4
RGB
219, 118, 196
HSL
314, 58%, 66%
HSB
314, 46%, 86%
CMYK
0, 46, 11, 14
LAB
63, 48, -23
LCH
63, 53, 334
OKLCH
0.70, 0.16, 336
XYZ
46, 32, 56
LUV
63, 54, -44
HWB
314, 46%, 14%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
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