Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DC3D06
RGB
220, 61, 6
HSL
15, 95%, 44%
HSB
15, 97%, 86%
CMYK
0, 72, 97, 14
LAB
51, 61, 62
LCH
51, 87, 45
OKLCH
0.59, 0.20, 36
XYZ
31, 19, 2
LUV
51, 131, 40
HWB
15, 2%, 14%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.