Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DC5804
RGB
220, 88, 4
HSL
23, 96%, 44%
HSB
23, 98%, 86%
CMYK
0, 60, 98, 14
LAB
55, 51, 64
LCH
55, 82, 52
OKLCH
0.62, 0.18, 44
XYZ
33, 22, 3
LUV
55, 111, 47
HWB
23, 2%, 14%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.