Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DC5C01
RGB
220, 92, 1
HSL
25, 99%, 43%
HSB
25, 100%, 86%
CMYK
0, 58, 100, 14
LAB
56, 49, 65
LCH
56, 81, 53
OKLCH
0.63, 0.18, 45
XYZ
33, 23, 3
LUV
56, 108, 49
HWB
25, 0%, 14%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.