Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
DC98E4
RGB
220, 152, 228
HSL
294, 58%, 75%
HSB
294, 33%, 89%
CMYK
4, 33, 0, 11
LAB
72, 35, -28
LCH
72, 45, 321
OKLCH
0.77, 0.13, 323
XYZ
55, 43, 79
LUV
72, 33, -50
HWB
294, 60%, 11%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.