Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCC6D8
RGB
220, 198, 216
HSL
311, 24%, 82%
HSB
311, 10%, 86%
CMYK
0, 10, 2, 14
LAB
82, 10, -6
LCH
82, 12, 330
OKLCH
0.85, 0.03, 332
XYZ
62, 61, 73
LUV
82, 12, -11
HWB
311, 78%, 14%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.