Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCC7D9
RGB
220, 199, 217
HSL
309, 23%, 82%
HSB
309, 10%, 86%
CMYK
0, 10, 1, 14
LAB
82, 10, -6
LCH
82, 12, 328
OKLCH
0.85, 0.03, 330
XYZ
62, 61, 74
LUV
82, 11, -11
HWB
309, 78%, 14%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.