Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCC7DD
RGB
220, 199, 221
HSL
297, 24%, 82%
HSB
297, 10%, 87%
CMYK
0, 10, 0, 13
LAB
83, 10, -8
LCH
83, 13, 322
OKLCH
0.85, 0.04, 325
XYZ
63, 61, 77
LUV
83, 11, -15
HWB
297, 78%, 13%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.