Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCC8CE
RGB
220, 200, 206
HSL
342, 22%, 82%
HSB
342, 9%, 86%
CMYK
0, 9, 6, 14
LAB
82, 8, 0
LCH
82, 8, 358
OKLCH
0.85, 0.02, 357
XYZ
61, 61, 67
LUV
82, 11, -2
HWB
342, 78%, 14%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.