Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCC9DA
RGB
220, 201, 218
HSL
306, 21%, 83%
HSB
306, 9%, 86%
CMYK
0, 9, 1, 14
LAB
83, 9, -6
LCH
83, 11, 327
OKLCH
0.86, 0.03, 329
XYZ
63, 62, 75
LUV
83, 10, -11
HWB
306, 79%, 14%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.