Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCAC1
RGB
220, 202, 193
HSL
20, 28%, 81%
HSB
20, 12%, 86%
CMYK
0, 8, 12, 14
LAB
83, 5, 7
LCH
83, 9, 52
OKLCH
0.85, 0.02, 48
XYZ
60, 61, 59
LUV
83, 11, 9
HWB
20, 76%, 14%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.