Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCAC5
RGB
220, 202, 197
HSL
13, 25%, 82%
HSB
13, 10%, 86%
CMYK
0, 8, 10, 14
LAB
83, 6, 5
LCH
83, 8, 40
OKLCH
0.85, 0.02, 36
XYZ
61, 61, 61
LUV
83, 11, 6
HWB
13, 77%, 14%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.